How we price
Last updated May 14, 2026
We don't publish a flat sticker price for the AI Emergency Capture System. Two restoration operators in the same state can have wildly different unit economics — IICRC roster, service radius, average ticket size, insurance vs cash mix, crew capacity — and the right monthly commitment for one of them is the wrong one for the other.
What we will tell you, on the strategy call, is exactly how much it would cost you for your specific market, what your monthly ad spend needs to look like to make the guarantee work, and what realistic outcomes look like inside 90 days. If we don't think it's a fit, we'll say so on the call.
What the engagement includes
Every engagement bundles:
- Google Local Service Ads setup, IICRC verification support, and ongoing optimization.
- Google Search Ads campaigns built for water damage emergency intent — call-only, after-hours bidding, weather-event dayparting.
- High-intent landing funnel built for your service area and average ticket.
- AI 24/7 setter + dispatch — trained on your service rules, Category 1/2/3 triage, and insurance qualifier logic.
- Operations dashboard you log into for every call, every booked job, every dollar of spend.
- Daily optimization, weekly review responses on Google Business Profile, monthly creative refresh.
What drives the monthly number
Market size. A water-restoration metro with 100K households generates a different volume of high-intent calls than one with 1M. We price the management retainer on the size of the win available, not the size of your company.
Service radius. Single-county operators run cheaper to manage than four-state regionals.
Average ticket. If your average job is $8K vs $3K, the unit economics of the spend change and the program reflects it.
Ad budget. A separate line item from our retainer. Google bills you directly for clicks. We recommend a budget that makes the 15-job guarantee mathematically achievable for your market — usually $5K–$25K/mo.
Why we don't list a number publicly
Two reasons. The honest one is that the wrong number on a page is worse than no number — half of operators would assume we're too expensive and the other half would assume we're underpricing the work, and both would be wrong before we'd had a five-minute conversation about their market.
The structural one is that we run on a performance guarantee. We can't underwrite "15 jobs in 90 days" without first looking at the lead volume available in your specific city. That's a 20-minute call, not a number on a page.
What the call looks like
30 minutes. We walk through your market on the screen, show you what lead volume is available, model your unit economics, and tell you the all-in monthly cost. If it's a fit, you decide whether to proceed. If it's not a fit, you walk away with a clearer picture of your market than you walked in with. Book the call.